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The website ncirrigation.com had the following on the web page, "National Capital Irrigation and Hydroseeding." We viewed that the webpage said " We have been designing and installing in-ground lawn sprinkler systems for residential, commercial and municipal clients for more than a decade." It also said " Begin enjoying a more beautiful lawn and landscape, and more free time with an irrigation system from a contractor with a proven record. More on lawn sprinkler systems. If water is not properly draining away from your homes foundation, we may be able to help." The header had Irrigation ottawa as the highest ranking search term. This keyword is followed by Lawn Sprinklers ottawa, Lawn irrigation, and Lawn irrigation system which isn't as urgent as Irrigation ottawa. The other words they used was Irrigation systems ottawa. Ottawa Sprinklers is included but will not be seen by search engines.